Minimalism is the core design ethic at PHLster. Simple, streamlined, and efficient tools are the key to effective and reliable self defense. They must be easy to operate, intuitive to use, robust over time, and consistent in function. Kydex holsters, medical kits, and tourniquet carriers are vital, life saving devices that leave no room for error. Designing from first principles, we consider materials, technology, function, and aesthetics to produce state of the art and trend-setting concealed carry solutions for the 21^st Century, used by civilians and professionals world-wide.